A business trainer and a coach in cross-cultural communication, a business mediator, a lecturer and a specialist in running international negotiations


A business trainer and a coach in cross-cultural communication, a business mediator, a lecturer and a specialist in running international negotiations.

I will help you examine the actions of your foreign counterparts through your own "cultural lens", and to turn obstacles into opportunities, and opponents into allies. Open your eyes and heart and level up your cross-cultural competences.


Assistance with company’s cultural climate change

The problem with many international companies is that they pay little attention to the cultural specifics of their employees.

The corporate culture of the company dominates in such organizations, and the personal resources of the employees are not used to their max potential.


Expert Opinion

Situation analysis in an international company, uncovering problems in communications, developing measures to eliminate them.


For junior managers and employees of international companies, women in leadership, expats and entrepreneurs willing to improve their sensitivity to a different cultural environment.


Training of company employees before they travel abroad to help them adapt faster to the national specifics of their foreign colleagues. Consulting services for tourists, interested in a deeper immersion in the culture of the country they plan to visit.

Business Mediation

Conflict resolution and dispute settlement, negotiation preparation and facilitation, results analysis and strategy development for successful communication going forward.

Keynote speaker

Keynote speaker and moderator (in three languages) on the issues of international cooperation, cross-cultural competences and overcoming cultural barriers.


Coaching, guidance, consulting on business customs in Russia and Germany, practical cross-cultural communication skills’ development.


Assistance in establishing contacts with tier-1 media, decision-makers and opinion leaders in Russia and Germany, marketing and PR consulting, HR consulting.


Lectures, seminars, webinars, podcasts for upgrading your intercultural competencies

I provide professional support to international companies seeking to find a common language with their foreign partners, as well as establishing seamless communication within their own multinational team.


of working in joint German-Russian projects


as an entrepreneur


of training and coaching


of lecturing at universities

Elena has a wonderful gift for stage presence. She looks very assertive, competent and organic. Elena is a style icon and a role model for many women.

Gilla Berquet

Systemic coach, mediator, mediator, trainer and facilitator | 7C - Consulting GmbH

Elena Budinstein is a brilliant lecturer. Her lectures on intercultural communication not only enrich the infotainment programme on Mein Schiff cruise ships but serve as a living example of how to use your knowledge of the cultural peculiarities of your interlocutors efficiently. Ms. Budinstein has been working with TUI Cruises for almost 10 years. In 2012 we started with small seminars for 20 participants, by 2019 a typical audience has grown to 440 attendees per lecture. Ms. Budinstein's talks are an integral part of our cruise program, and Elena herself is a competent advisor who is highly appreciated by guests beyond the lectures’ context. Highly informative, exciting and entertaining reports on the peculiarities of communication with other cultures are well received by the audience.

Dr. Thomas Schmidt-Ott

Director Program, TUI Cruises Berlin

Elena is a role model for me in many respects: First of all, as a young foreigner many years ago, she successfully built up her own consulting company in Germany.

And despite her great professional commitment, she also manages to successfully balance work and family life, being a good example for young women in leadership.

Pamela Stenzel

Lawyer, International Board Advisor / Governance Expert

I see Elena Budinstein as a competent cross-cultural communication trainer, who works with people with great dedication and joy. At the Ostfalia University in Wolfsburg, she has been successfully running the "International Negotiations" course as a guest lecturer for many years now. Students are delighted with the content and teaching style of Elena Budinstein.

Mike Hoffmeister

Professor at the Ostfalia University of Applied Sciences, subject "International Management", happiness researcher and (inter) cultural trainer

We at ESCADA had the pleasure of working with Elena Budinstein for more than 10 years. Her deep understanding of the Russian fashion industry and the relationships she established is unsurpassed. She is not only a very driven business professional with great energy but also loyal, honest and accessible with valuable connections to the press and media world.

Marlies Moretti

Vice President Wholesale, ESCADA SE

The key to successful communication is not merely speaking the language but having a deeper awareness of your interlocutor’s cultural background.



Turn your challenges into chances, and your opponents into your allies.

Elena Budinstein
Cross-cultural expert, adviser, keynote speaker